First of all, thank you, Jim for your post motivating the "silent ones" to speak up on the blog. I felt so guilty for getting joy from something to which I was not contributing. I assume that was your intention.
What motivates us/others to change? This was discussed shortly at Bethel Park Thanksgiving, and is a massive topic, so i'll focus on one example.
On January 1st, 2010, the District of Columbia instituted a "bag tax." 5cents would be charged for every "Carry Out" bag (paper or plastic). So i'll go through the thoughts of a typical human being faced suddenly with a suggestion to change...
"pf, i don't care about 5 cents...i just threw some nickels away cause my coin jar was overflowing."
"Who do you think you are...taking away a crucial aspect of my shopping experience? How do you expect me to carry my groceries?! This is the way is has always been and always should be."
"So you're saying that everyone will see that I just bought tampons at CVS? Where's my privacy!"
"I'm shopping in Virginia"
"Does this mean I have to carry those big cloth bags with me everywhere?! What a pain!"
"You think 1 bag is going to stop global warming?! Really?"
and the list could go on and on...
The campaign was intended to assist the clean up of the Anacostia River, where 99.9% of the fish (male and female) have the ability to lay eggs. In most stores, all 5cents of the bag tax goes to the Anacostia River Clean Up Project.
After the FIRST month of the bag tax, 3 million bags were distributed in the District of Columbia, compared to 22.2 million the month before. $150,000 was donated to the Anacostia River clean up.
So what made people change? Is it environmental consciousness? Saving money? The negative public perception of going against the change? The type of people in DC - more open to change, younger? Does it make them feel proud to part of something "good" ?? Is it because they feel connected to and responsible for the Anacostia River?
I think this "fake top-down change motivation" has a lot of potential....especially when the "penalty" is a nickel or less.