Poor Salesmanship

Below are some of the results from the recent Atlantic/Aspen Institute American Values Survey. Both polls show that a majority of people believe that the government should be involved in insuring universal health care.  So, why is Obama's plan so unpopular?  It's hard to avoid the conclusion that Obama just hasn't done a good job communicating what's in the Affordable Care Act and how it will affect citizens.   People don't oppose because they've studied it and don't like it.  They oppose it because they don't understand it.