Monday, May 18, 2015


Taking a break from the atom bomb, I picked up the book Quiet by Susan Cain (a book I gave Megan for Christmas). If you haven't read this one yet, I definitely recommend it - especially for those with little kids, this is a bit of an eye-opener on being an introvert and how we basically work hard as a culture to push everyone to be an extrovert. And for James, there is a page on one of BBDO's founders, Alex Osborn and his creation of "brainstorming" and how it is one of the worst ways to inspire creativity. A thought provoking book.


James R said...

I'm not sure of the future of The Making of the Atomic Bomb. Bill, who is farther ahead, has misgivings. There may not be as many big themes as myriad anecdotes. James says he has some points to present, however. You guys decide how we shall continue.

However, I really, really like the idea of reading a book, preferably shorter, and thought bombing it with a group. Some presumed expert researches a topic for a few years, writes a book, we interpret it with all the other clues we've received through life, and bring our individual ideas or prejudices together. What could be better (other than actually doing something)?

james said...

Like this idea—I always love a good debate, and if I can learn something new about how the world works, even better.

Will post a piece on the atomic bomb as soon as I can.

james said...

Ha, thanks Ted. The brass recently renovated our offices, changing them to an open-floor plan, ostensibly to encourage discussion and foster creativity.

Instead, it's made it much more difficult to focus having to listen to the obnoxiously loud guy a few tables over.

The floor plan is definitely not for introverts.