Advertisers on February 5 will actually be sponsoring an entire football game to be shown along with their famous Super Bowl. This unusual idea developed from the incredible success of previous Super Bowl advertising days. A 30-second spot is valued at up to $3,500,000. That's an increase of 8,000 percent from when ad-men first came up with the idea of gathering real fans and two teams together in a stadium just so advertisers could sell stuff to the world. It is estimated that 110 million people will watch the ads shown on Super Bowl Day and that two-thirds of them will be texting and tweeting their friends about the ads they see.
A spokesman for the advertising extravaganza said that, "It is all about getting people involved. We want to get our hooks into them like never before." He went on to say that, for that reason, the ads will be shown on the Web before, during, and after they are seen on TV. This allows the ads to go 'viral' long after the advertising event itself. He couldn't give many details about the sponsored football game, but said it will be minimally intrusive. "We understand this has become the most famous, most creative day of advertising for the entire year. We're not going to mess that up."
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